"A WINK, A SMILE, AND A WAVE BEING SANTA": A Professional's Complete Guide to Portraying Santa Claus

Hardbound is in Black & White on beautiful premium paper. There are several pencil sketches and 5 photos. Most seasonal workers make minimum wage. Professional mall Santas make $10,000+ in 4-6 weeks.After 40 years in show business—from Shakespeare to Disney World to The Tonight Show—Ted Campbell discovered the most rewarding role in entertainment: mall Santa. As a licensed barber and cosmetologist, Ted brings unique professional grooming expertise that no other Santa book can offer. This isn't about costume rentals or weekend gigs. This is about mastering a serious seasonal career working with premier Santa agencies at major shopping centers nationwide.Working with the world's largest Santa agency, Ted learned that great mall Santa work is about authentic connection, child psychology, and creating those magical "Santa moments" families treasure. Santa agents pay $10,000+ for mall positions, and skilled performers can earn even more through strategic positioning and professional presentation.Throughout the book, Ted shares true stories from his years of Santa work—including the unforgettable "million dollar Santa visit" that demonstrates the power of knowing exactly how to engage children through positive affirmation questions and create a smooth, memorable experience.In "A Wink, A Smile and A Wave: Being Santa" you'll discover:How to land high-paying mall Santa positions with premier agencies nationwideProfessional beard lightening and daily grooming techniques from a licensed barberThe complete "Million Dollar Santa Visit" system for engaging children and creating magical momentsMastering Q&A techniques for handling doubters, difficult questions, and adult interruptionsProfessional presentation techniques and quality suit suppliers that get you hired by top Santa agencies year after yearPhotography poses and safety protocols that protect you while creating treasured family memoriesVirtual Santa operations and modern digital opportunities for year-round incomeBusiness planning and ROI analysis for building a sustainable seasonal enterpriseMultiple income streams: breakfast with Santa, Christmas in July, corporate events, and moreWhether you're an entertainer between gigs or seeking a meaningful seasonal business, this complete professional guide shows you how to become the mall Santa that children ask for by name and agencies book year after year.You don't need showbiz experience—you need professional training.Being a great mall Santa isn't about the beard or the suit—it's about creating magical moments that children remember forever, and building a thriving seasonal business that brings pure joy to thousands of families. Read more